JARED WILSON
AI-first growth partner · Built & sold twice
I turn what I built and sold into a repeatable playbook. AI-first go-to-market, marketing and growth for businesses ready to scale.
The founder story
My foundation is sport — I played professionally, then founded, scaled and sold Hermanus Cricket Academy and Cricket Jobs. The same principles now apply to ambitious businesses well beyond the boundary.
I work AI-first: using Claude, ChatGPT and Lovable to cut costs, move faster and free up budget for the things that genuinely drive growth.
Today I'm building Sportbnk and consulting with founders who want growth that actually sticks.
What I do
Clarify what you do, who you help and why you're the choice.
Outcome: a business people understand — and a stronger reason to buy.
Get the message heard by the right people and turn attention into interest.
Outcome: marketing that creates relevant conversations and opportunities.
Turn interest into revenue through ideal customers, offers, outreach and partnerships.
Outcome: a clear route to market and a practical plan to win customers.
Turn customer problems into a focused product: discovery, validation, MVP scope and prioritisation.
Outcome: clarity on what to build, who it serves and what matters next.
Convert traction into repeatable revenue through conversion, retention, pricing and upselling.
Outcome: more value from existing customers and a repeatable growth model.
A practical sounding board for decisions around business model, priorities, pitch prep and fundraising.
Outcome: clearer decisions and sharper focus while building.
Proof points
Founded and scaled from a single ground into a regional academy network — then sold. The playbook that made it bankable now runs inside every engagement.
Founded and sold a career marketplace connecting players, coaches and roles across the game — proving the model from zero to exit.
Now building
Secured funding to build the team, product and go-to-market motion.
Live customers, real usage and a feedback loop that's already driving the roadmap.
Moving from early wins to repeatable growth across sport and performance.
If you're scaling a business and want a partner who's done it twice, this is the room.
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